Revolutionizing to evolve is the new invitation from Inexmoda who confirms the realization of Colombiamoda 2020, through a new format that the Institute will explore through digital channels, preserving the spirit that has characterized it for 30 consecutive years.
This new proposal will seek to contribute to the dynamism of the industry from business, fashion and knowledge and that, collectively, the paths and opportunities of this channel will be explored, which today more than ever unites us. Colombiamoda, The Digital Fashion Week will be held from July 27 to August 2.
“Inexmoda was born more than 30 years ago as an institution to support the growth and development of the Textile-Clothing industry. We have been consecutive in the realization of our Fairs, and now understanding the current context, a moment where the industry needs us even more, we will come with Colombiamoda, The Digital Fashion Week, as a sign of commitment and positivity by Inexmoda.
“Colombian fashion With a completely different format and in dimensions very different from those we know from physical Colombiamoda, we seek to keep the present of the Fashion System alive and from business, fashion and knowledge activate the economy and show the perseverance we have as an industry “, assured Carlos Eduardo Botero Hoyos, executive president of Inexmoda.
Inexmoda’s mission has been to transform the fashion business and connect it to the market, so Colombiamoda, Digital Fashion Week will be an opportunity for the industry to join this virtual format and in this way, among ALL, overcome these times of conjuncture after COVID-19.
The new format of the Fair aims to generate meetings between fashion brands and specialized buyers, thus activating home purchases through digital platforms, which will be concentrated on the portal www.colombiamoda.com, where each of the spaces will be housed that the event will offer.
This edition of Colombiamoda will be possible thanks to the Mayor’s Office of Medellín, ProColombia, Universidad Pontificia Bolivariana, AVON, Teleantioquia, Gobernación de Antioquia and Banco de Bogotá. Allies who join in this initiative, who with their different knowledge will contribute to the transformation and experience of Colombiamoda, The Digital Fashion Week.
Specialty shopping, fashion brands and designers
Colombiamoda, the Digital Fashion Week will have a platform where the supply of national and international fashion brands and designers with specialized buyers will be housed.
In this scenario there will be product categories such as: clothing, textiles and supplies, machinery, complete package, biosecurity products, footwear and leather goods, among others; which will be exhibited through catalogs and photographs on a platform dedicated to specialized businesses, where buyers will be able to browse the offer of the brands and thus promote new opportunities.
In addition, seeking to promote the country’s exports among national brands and international buyers, ProColombia, as a key ally in each of the Inexmoda events, will promote a virtual relationship meeting to create new international trade links that encourage industry exports.
These business meeting scenarios will be available from Monday, July 27 to Friday, July 31.
Retail sales and lifestyle
To encourage fashion consumption, Colombiamoda 2020 will have a virtual space for the consumer to be interested in different brands of the Fashion System. A place that will host from startups to large companies in the industry to market their products. This space will be enabled from Monday, July 27 to Sunday, August 2.
Technology is currently playing in favor of society and will be a tool that will allow borders to be transcended in Colombiamoda, the Digital Fashion Week, and from virtuality, arrive with open access to the general public, sharing creativity and industry talent from brands and designers.
In honor of the catwalks of the physical version of Colombiamoda, the public will be able to enjoy virtual fashion stagings that will be broadcast from different digital channels thanks to Teleantioquia, as the official channel.